Content is King

Small Business Starter Tips for Facebook

How to Network: Mining Social Capital

Social Media 101 Presentation

Content is King

Your content, like a chess king, plays a vital role in your strategy. Communication tactics like publicity, referral networks, and…

Content is King

Communication tactics like publicity, referral networks, and special events are popular because they create buzz in the real world. In fact, 90 percent of word-of-mouth happens offline or face-to-face. Your content—both spoken and written—is critical to spreading the word about your business. Here are 3 key points that will help you spread the word farther…

Small Business Starter Tips for Facebook

FB post image

You can set-up a Facebook business page in seconds. But, should you? Lately, several small business owners have shared their Facebook frustrations with me. Many of their frustrations stem from a lack of planning on the front-end of the process. There is far more to developing a social media presence for a business than setting up…

How to Network: Mining Social Capital

referral network groups, business development, joan witte, raven loon communications

The first time I went to a referral network group was in the late 1990’s. It was at the Detroit Athletic Club and the attendees were predominately older men. As I sat there, images of Fred Flinstone’s secret fraternity handshake for the Loyal Order of Water Buffaloes came to mind. I definitely got the vibe…