The personal touch and ability to humanize a brand is at the core of social media’s marketing success. But, the line between ‘authentic’ word of mouth endorsements and social media marketing can get very blurry. Raven Loon Communications strives to follow the Public Relations Society of America’s Code of Honor, FTC regulations, and the Word of Mouth Marketing Association guidelines. This blog entry will provide full disclosure and list any organizations that I am paid to tweet, comment, or post about.
- Strobl & Sharp, PC