The Name

Mark Orr, Scavenger Art

Sculpture by Michigan artist Mark Orr, Scavenger Art

In July 2006 at the Ann Arbor Art Fair, I purchased from artist, Mark Orr, a hand-carved raven perched on an eight ball with a key dangling from its beak. The accompanying mini-poster called the Raven & Crow shared how in Native American tradition the Raven-Crow has long symbolized communications.

In particular, Southwestern Native Americans viewed the Raven as their “Storyteller” and as such the bird was responsible for passing down knowledge and wisdom from generation to generation through myths, stories and parables.

Since man’s earliest history the Raven has held a high and honored position in mythology and spirituality and frequently represented communications. The Norse God Odin had two ravens, “Thought” and “Memory,” which he would send to fly around the world each day so they couldreport back to him events as they unfolded.

It’s the perfect icon for a public relations/communications consultant!

In an email to my family I toyed with the idea of calling my future business, “Raven Communications.” My son and husband chided me. My sister trying to defend me said she named her dog Luna after the Moon. This comment fueled the teasing. The LOL emails turned into LMAO as someone suggested I call my business “The Raven Lunatic.” My sister in last ditch effort to save my moment suggested I research the Loon. She said perhaps it had a story like the Raven.

So for kicks, I researched Loon symbolism in folklore. The Loon represents peace, tranquility, and generosity. One of the most famous uses of the Loon as a symbol is in Walden by Henry David Thoreau. Now, I could get all metaphysical about the Loon like Thoreau. But I’m not. The real clincher about the Loon is the way it walks on dry land.The Loon’s feet are located far back on its core body than the norm for birds. They are large and move side-to-side rather than back and forth. This construction makes the loon a graceful water fowl and a very large clumsy bird on land. In fact, many people that see a loon walk for the first time think it’s lame.

I have residual damage from a roll-over auto accident. As a result, sometimes I teeter-totter like a clumsy bird on land. Turning sharp corners is definitely problematic for me. The closer: the Loon is a water bird. I live on the water and I am Aquarian.

The Raven Loon is perfect name for my communications business, just perfect. What is your story?

All my best, Joan

  2 comments for “The Name

  1. Terese Haase H'Daene
    March 1, 2012 at 9:55 PM

    I love the name Raven loon , the meaning of the birds names and how you came to choose them. you are right the name is perfect.

  2. lois witte
    August 26, 2011 at 10:46 PM

    Luna Raven approves (my HR director).

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