As a business owner, are you feeling like you are left behind because you aren’t active in social media? Before you rush into setting up a profile and start tweeting, posting, linking, and sharing, think about how social media fits into your marketing plan. Is it the right channel for your business? If so, which social outlet is the right one to reach your customers?
Once you answer these questions, you will be able to lift-off your social media outreach with more success. A local chamber asked me to speak to small business owners/entrepreneurs about how to get started in social media. The attendees wanted to learn how to start incorporating social media into their PR and marketing outreach and how to improve on their current efforts. Here is the presentation I shared, Social Media 101: Engaging and Connecting with Customers.
The above slideshare deck has information on:
- The top 4 social media outlets
- Practical tips and insights about:
- Time Management
- Content Management
- Measuring social media success
Click here for another great resource on social media management and measurement. This google doc offers insights from people on the social media front lines who participated in Ragan Communications’ first Twitter Chat.
Happy posting and tweeting!