Social Media 101 Presentation

social media tips, social media how to, Joan Witte, Raven Loon Communications, Vector

There are numerous social media outlets. Which one is right for you? Image from Web Design Hot’s social media icon library.

As a business owner, are you feeling like you are left behind because you aren’t active in social media? Before you rush into setting up a profile and start tweeting, posting, linking, and sharing, think about how social media fits into your marketing plan. Is it the right channel for your business? If so, which social outlet is the right one to reach your customers?

Once you answer these questions, you will be able to lift-off your social media outreach with  more success. A local chamber asked me to speak to small business owners/entrepreneurs about how to get started in social media. The attendees wanted to learn how to start incorporating social media into their PR and marketing outreach and how to improve on their current efforts. Here is the presentation I shared, Social Media 101: Engaging and Connecting with Customers.

The above slideshare deck has information on:

  • The top 4 social media outlets
  • Practical tips and insights about:
    • Ethics
    • Etiquette
    • Engagement
    • Time Management
    • Content Management
  • Measuring social media success

Click here for another great resource on social media management and measurement. This google doc offers insights from people on the social media front lines who participated in Ragan Communications’ first Twitter Chat.

Happy posting and tweeting!

  3 comments for “Social Media 101 Presentation

  1. August 12, 2012 at 4:46 PM

    Thank you for the great and informative meeting! I learned a lot about social media and its importance as a marketing tool.

  2. August 8, 2012 at 4:25 PM

    Thanks for the very informative social media presentation. I look forward to putting some steps into action!

    • August 8, 2012 at 4:57 PM

      Not sure if you will appreciate the posting frequency on this handout that I shared after you left. It’s called the Sensible Social Media Checklist http://bit.ly/KYtYd2 . Thanks for coming.

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